
Update: Dec 18th, 2020: Gibson announces launch of its first-ever capsule apparel collection with Aviator Nation.
NASHVILLE, TN (December 8, 2020) Gibson, the iconic American guitar brand, has announced the launch of its first-ever capsule apparel collection with Aviator Nation.
Featuring American-made lifestyle apparel created for musicians and music lovers, the inaugural Aviator Nation x Gibson Collection draws inspiration from 70s-styled, music-infused threads and adds an elevated vintage edge with Gibson’s iconic symbols such as the Hummingbird, and the Flying V.
The guitar-maker’s first-ever line of licensed clothes, the Aviator Nation x Gibson Collection includes 14 styles including T-shirts, hoodies and hats in unisex, as well as men, women, and children’s sizes. The Aviator Nation x Gibson Collection is coming soon to Aviator Nation stores across the U.S. and is available online worldwide now at Gibson.com.
Gibson and Aviator Nation share a solid ethos of creating high-quality and hand-crafted offerings, manufactured, produced, and made in America--Gibson from their Nashville, TN headquarters and Aviator Nation at their Los Angeles factory. The opposite of “fast fashion,” Aviator Nation studies vintage fabrics, fiber weaving processes, inks and dye treatments while implementing labor-intensive production techniques of hand-drawing designs and hand-sewing garments that remain true to a 70s-inspired vibe while ensuring originality, a vintage spirit, and a worn-in feel.
“It’s exciting to bring this collaboration to life, combining Gibson, an iconic, 126 year old brand that has been shaping sound for multiple generations and genres of music around the world, with Aviator Nation, a young brand at the forefront of a lifestyle revolution,” says Cesar Gueikian of Gibson. “The Aviator Nation team has remained true to Paige’s original vision of handmade, high quality clothing with a vintage edge that’s been embraced by the current generation. I am looking forward to evolving our relationship with Aviator Nation.”
About Aviator Nation:
Aviator Nation is a 1970's inspired California lifestyle brand. It was born in founder & creative visionary Paige Mycoskie's garage in Venice Beach, 2006, and has since grown into a global lifestyle brand. Paige's passion for 1970's fashion and the music that defined that period inspired her to create her own clothing stitched by hand. While working at a surf shop in Southern California, she purchased a sewing machine and spent nights after work teaching herself to sew, determined to create garments with the same look and feel of the vintage pieces she had been collecting for years. Paige believes in the universal power of music to unite people for positive change. Her garments are all handmade in California, in the Aviator Nation factory where each item is distressed to a degree of perfect imperfection, creating a one-of-a-kind piece. Keeping the garments Made in America is a core value of Aviator Nation. Other music initiatives that Aviator Nation has spearheaded include collections with John Mayer, Austin City Limits Music Festival, Lollapalooza Music Festival, and Global Citizen Festival. Aviator Nation has 13 destination retail locations Abbot Kinney / Venice, CA (2009), Manhattan Beach (2011), Malibu (2014), Haight Ashbury / San Francisco, CA (2015), Laguna Beach, CA (2016), Aspen, CO (2017) Austin, TX (2018), Mill Valley, CA (2018), La Jolla, CA (2019), Hayes Valley, CA (2019) North Shore, Oahu (2019), Miami, FL (2019) and Las Vegas, NV (2020).
Steeped in the power of music and stitched by hand, to explore the new Aviator Nation x Gibson Collection in full, click the IFO button now