News Update: Friday, Oct 30, 2020: Gibson To Showcase New Guitars, Products, and Artists At Music China 2020.

NASHVILLE, TN Gibson, the iconic American instrument brand, will return to showcase an array of new guitars, products and livestream events at Music China 2020--Asia’s largest trade show of musical instruments--at the Shanghai New International Expo Centre, now through Oct. 31. For the past 18 years, Music China has generated tremendous growth for the music industry in China and Asia Pacific.

For audiences who are unable to visit the show in-person due to COVID-19, a virtual Music China exhibition displays a range of new guitars and products from Gibson Brands, as well as VR tours of the booths online at: https://musicchina.hk.messefrankfurt.com/shanghai/en.html. Registrants will be able to “reserve” a time to chat with the Gibson Brands team in private, view product displays, and fulfill purchase orders, all from their home base. Audiences will also enjoy exclusive livestream broadcasts from artists in the Gibson Brands booths.

By leveraging its iconic past and leaning into the future, Gibson continues to set the stage for the next era of shaping sound for present and future generations. In 2019, Gibson, Epiphone and Baldwin returned to Music China welcoming thousands of visitors. The four day event saw 177, 845 attendees--playing the new guitar and piano lines, taking photos with the Gibson Guitar Throne, live streaming videos in Baldwin piano rooms, and enjoying the many performances throughout the show from Gibson artists in various genres of music.

For Music China 2020, Gibson’s CEO and President, James “JC” Curleigh is connecting virtually with key dealers, distributors, artists, and partners. In 2019, JC came to Music China--marking the first time in a decade a top executive at Gibson had traveled to China--to forge new relationships and opportunities for growth in retail, branding, management, as well as secure support for authorized dealers and local artists throughout the region.
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