News Update: Friday, Oct 30, 2020: Gibson To Showcase New Guitars, Products, and Artists At Music China 2020.

News Update: Friday, Oct 30, 2020: Gibson To Showcase New Guitars, Products, and Artists At Music China 2020.

NASHVILLE, TN Gibson, the iconic American instrument brand, will return to showcase an array of new guitars, products and livestream events at Music China 2020--Asia’s largest trade show of musical instruments--at the Shanghai New International Expo Centre, now through Oct. 31. For the past 18 years, Music China has generated tremendous growth for the music industry in China and Asia Pacific. For audiences who are unable to visit the show in-person due to COVID-19, a virtual Music China exhibition displays a range of new guitars and products from Gibson Brands, as well as VR tours of the booths online at: https://musicchina.hk.messefrankfurt.com/shanghai/en.html. Registrants will be able to “reserve” a time to chat with the Gibson Brands team in private, view product displays, and fulfill purchase orders, all from their home base. Audiences will also enjoy exclusive livestream broadcasts from artists in the Gibson Brands booths. By leveraging its iconic past and leaning into the future, Gibson continues to set the stage for the next era of shaping sound for present and future generations. In 2019, Gibson, Epiphone and Baldwin returned to Music China welcoming thousands of visitors. The four day event saw 177, 845 attendees--playing the new guitar and piano lines, taking photos with the Gibson Guitar Throne, live streaming videos in Baldwin piano rooms, and enjoying the many performances throughout the show from Gibson artists in various genres of music. For Music China 2020, Gibson’s CEO and President, James “JC” Curleigh is connecting virtually with key dealers, distributors, artists, and partners. In 2019, JC came to Music China--marking the first time in a decade a top executive at Gibson had traveled to China--to forge new relationships and opportunities for growth in retail, branding, management, as well as secure support for authorized dealers and local artists throughout the region. click the INFO button for more.....
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Update: Feb 23, 2021: FENDER 75 YEARS by author DAVE HUNTER.
AGN News

Update: Feb 23, 2021: FENDER 75 YEARS by author DAVE HUNTER.

Ubiquitous in the music world, Fender guitars and amplifiers are also icons in popular culture, their shapes and sounds instantly recognizable. Authoritatively written and lavishly illustrated, Fender 75 Years is the officially licensed anniversary celebration of the company and its legendary instruments. From Fender’s first instrument—a lap steel guitar produced in 1946—to founder Leo Fender’s groundbreaking early six-string “Spanish-style” guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, author Dave Hunter traces Fender’s entire history to the present. All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres. In addition to the instantly recognizable Telecaster and Stratocaster, Hunter examines Fender’s line of legendary offset guitars like the Mustang, Jazzmaster, and Jaguar, and bygone models such as the Marauder, Coronado, Bronco, and more. The Jazz Bass and Precision Bass also feature, as do Fender’s acoustic guitars and workhorse tube amplifiers like the Bassman, Twin Reverb, and Princeton, to name a few. Along the way, readers will get in-depth scoops on the relationships dozens of players have enjoyed with Fender: rock ’n’ roll pioneers like Hank Marvin and James Burton; classic-rock icons like Jimi Hendrix, David Gilmour, and Eric Clapton; blues legends Bonnie Raitt, Stevie Ray Vaughan, and Buddy Guy; alt-rock gods J Mascis and Kurt Cobain…the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the wares produced there. Illustrated throughout with rare images from company archives, Fender 75 Years treats readers to rare behind-the- scenes views of the shop floor throughout the years, as well as studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for any guitar enthusiast. Dave Hunter is an author, musician, and journalist. He is the author of several popular books about guitars, amps, and effects, including Voyageur Press's Star Guitars, The Fender Stratocaster, The Gibson Les Paul, and 365 Guitars, Amps & Effects You Must Play. A regular contributor to Guitar Player and Vintage Guitar magazines, he resides in Portsmouth, New Hampshire. Fender 75 Years - Hardcover with slip case ∙ 224 pages, 300 color and b&w photos ∙ $50.00 US, $65 CAN - Publishing May 18, 2021 For more, click the info button now.
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Update: Feb 22, 2021: Peavey introduce mini Invective Head .mp4
AGN News

Update: Feb 22, 2021: Peavey introduce mini Invective Head .mp4

News out of MERIDIAN, MS  Peavey Electronics® proves that good things do come in small packages in their second collaboration with Periphery guitarist, Misha Mansoor. The new invective™ MH amplifier packs all of the best tones from the 120 W big brother into a much more portable and proven 20 W MH head format. At the heart of this little monster is a pair of EL84 power tubes shaped by three 12AX7/ECC83 preamp tubes, providing everything from clean pristine tones to the chunky gated distortion.The onboard Tube Status Indication circuit helps the user diagnose a problem with the power tubes and the bias adjustment pot is located on the top of the small, rugged chassis. Additionally, foot switches allow the invective MH to engage or disengage the Tight voicing and any combination of Gate and Boost on the Lead channel, respectively. There’s also an independently foot-switchable buffered effects loop.AND don’t be deceived by the size or format of the invective MH. No matter the venue, this mini amplifier has plenty of oomph for small-to-medium sized gigs and can even work as a backline stage monitor with its attenuator switch directing power at 20 W, 5 W, or 1 W to suit the need.On the clean channel, adaptive low and high EQ help find the sweet spot with ease. The lead channel provides a three-band EQ and the Master Resonance and Master Presence pots help shape the tone. In addition to its new sounds, the invective MH has all of the recording hooks and flexibility of the other Peavey MH amplifiers, including Microphone Simulated Direct Interface Output with XLR and ground lift switch, speaker-simulated USB, speaker defeat switch, power attenuator, headphone out, and more. Dual quarter-inch TRS footswitch jacks allow for easy MIDI control.the invective MH weighs just over 16.5 pounds and it’s approximately 14 inches wide by 7.5 inches tall, with a depth of just over 12 inches.  And the the street price of this little monster...? $699USD To learn more about invective MH, click the info button now. visit www.peavey.com.
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Update: Feb 18, 2021: Gibson Announces Brand Partnership with Universal Music Publishing in China.
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Update: Feb 18, 2021: Gibson Announces Brand Partnership with Universal Music Publishing in China.

Update: Feb 18, 2021: News out of NASHVILLE, TN  that Gibson has formed a full-scale partnership with Universal Music Publishing Group the world’s second largest music publishing company--in China and Hong Kong. With a catalogue of over three million songs and offices in 46 countries worldwide, UMPG is part of Universal Music Group, a subsidiary of Vivendi and Tencent. This means Gibson will offer tailor-made support for artists, songwriters, and producers in China. First up for 2021 are the widely popular UMPG songwriting camps and artist events with Gibson outfitting UMP China’s professional recording studios in Beijing and Shanghai and UMP China marketing and social media working closely with Gibson in expanding social media reach via joint promotional social campaigns and artist content launches regionally and globally. UMPG and Gibson are committed to supporting charity campaigns and causes that serve the music community, from forthcoming opportunities with major content sites such as Tencent, Tik Tok and Bilibili, to promoting respective artists’ charitable efforts globally and regionally throughout Asia.   says James "JC" Curleigh, President and CEO of Gibson Brands. “We are very excited about the emerging partnership between Gibson and UMPG China to further our support for musicians and for the broader music community in China,” “We have amazing momentum around the world, and now we have an incredible opportunity to take this momentum to another level with our new partnership in China.”    Joe Fang, Managing Director of UMPG China. Added, “I’m excited to announce that UMPG China will be partnering with Gibson, the number one guitar brand in the world,” “With Gibson’s support, we will now have the chance to jointly promote emerging artists, support music education, and create causes for music education and charity events.” In other news, the launch issue of Rolling Stone China, just came out and features Wang Yuan (aka Roy Wang)—leader of the most-popular boyband in China, TF Boys—and Zhang Chu, one of China’s most respected and legendary musicians pictured on the cover and inside pages with Gibson Dove and Hummingbird acoustic guitars For more, click the info button now.....
02:189 days ago
Update: Feb 8, 2021: FENDER and CHRISSIE HYNDE LAUNCH SIGNATURE TELECASTER
AGN News

Update: Feb 8, 2021: FENDER and CHRISSIE HYNDE LAUNCH SIGNATURE TELECASTER

News out of HOLLYWOOD, Calif. that Fender have released the Chrissie Hynde Telecaster® in its first ever collaboration with the singer-songwriter, Pretenders front-woman and guitar icon.  The Signature model is a tribute to the Ice Blue Metallic Telecaster that Chrissie bought in a New York City shop nearly forty years ago and has been featured on over a dozen studio albums and has accompanied Hynde in concert halls and stadiums all around the globe. said Chrissie Hynde, “My guitar tech, David Crubly, convinced me to launch a Fender Signature Telecaster by telling me it might encourage more people to get into bands and music. I hope that’s true and know that those who do, won’t look back." Chrissie has played a number of Teles over the years, but her original model remains her number one, most trusted guitar to this day. This all-new Signature Telecaster® is a faithful recreation of one of the world’s most famous electric guitars, recognized for its churning Tele rhythms and the rugged sound it lent to the Pretenders and Hynde’s other projects. It boasts an alder body in Faded Ice Blue Metallic Road Worn™ lacquer finish, vintage-style '50s single-coil Tele pickups voiced to match Chrissie's original set and a 6-stainless steel barrel saddle bridge. With a custom mid-‘60s “C”-shaped maple neck, a 7.25” radius fingerboard and a chrome mirror pickguard, the guitar serves the unmistakable look and feel of Hynde’s treasured ’65 Telecaster® model. An artist-requested player-friendly update on the new Chrissie Hynde Telecaster® are locking tuners for increased tuning stability and quicker string changing. said Justin Norvell, EVP Fender Products. “It was a true honor to bring the Chrissie Hynde Telecaster to life. This guitar is as legendary as the artist who inspired its namesake and personalized design features. Chrissie really wanted this model to be as faithful as possible to its original. – this Telecaster® is packed full of features that punch. From its beautiful Road Worn™ finish to its resilient stainless-steel saddles, the musical possibilities really are endless with this Tele in your hands.” Born in Akron, Ohio, Chrissie Hynde’s long and influential career as an artist and singer-songwriter started shortly after moving to London in 1973. Hynde began writing for NME and associating with the stars of the then-nascent Punk scene, such as Johnny Rotten, Sid Vicious, and Vivienne Westwood. After playing in several bands, she formed The Pretenders in 1978, releasing such classics as the UK #1 "Brass in Pocket," "Talk of the Town," "Message of Love," and “I’ll Stand By You” to commercial and critical acclaim throughout the `70s, `80s and `90s. Uncompromising in her D.I.Y. attitude and persistent work ethic, Chrissie’s career has spanned multiple world tours, number 1charting singles, a performance at the original Live Aid, and legendary collaborations with everyone from Frank Sinatra to Nick Cave. She released her 11th Pretenders studio album, Hate for Sale, in July of 2020.  
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Exclusive Interview with Jack Ryan Sullivan

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Update: Feb 23, 2021: FENDER 75 YEARS by author DAVE HUNTER.
AGN News

Update: Feb 23, 2021: FENDER 75 YEARS by author DAVE HUNTER.

Ubiquitous in the music world, Fender guitars and amplifiers are also icons in popular culture, their shapes and sounds instantly recognizable. Authoritatively written and lavishly illustrated, Fender 75 Years is the officially licensed anniversary celebration of the company and its legendary instruments. From Fender’s first instrument—a lap steel guitar produced in 1946—to founder Leo Fender’s groundbreaking early six-string “Spanish-style” guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, author Dave Hunter traces Fender’s entire history to the present. All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres. In addition to the instantly recognizable Telecaster and Stratocaster, Hunter examines Fender’s line of legendary offset guitars like the Mustang, Jazzmaster, and Jaguar, and bygone models such as the Marauder, Coronado, Bronco, and more. The Jazz Bass and Precision Bass also feature, as do Fender’s acoustic guitars and workhorse tube amplifiers like the Bassman, Twin Reverb, and Princeton, to name a few. Along the way, readers will get in-depth scoops on the relationships dozens of players have enjoyed with Fender: rock ’n’ roll pioneers like Hank Marvin and James Burton; classic-rock icons like Jimi Hendrix, David Gilmour, and Eric Clapton; blues legends Bonnie Raitt, Stevie Ray Vaughan, and Buddy Guy; alt-rock gods J Mascis and Kurt Cobain…the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the wares produced there. Illustrated throughout with rare images from company archives, Fender 75 Years treats readers to rare behind-the- scenes views of the shop floor throughout the years, as well as studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for any guitar enthusiast. Dave Hunter is an author, musician, and journalist. He is the author of several popular books about guitars, amps, and effects, including Voyageur Press's Star Guitars, The Fender Stratocaster, The Gibson Les Paul, and 365 Guitars, Amps & Effects You Must Play. A regular contributor to Guitar Player and Vintage Guitar magazines, he resides in Portsmouth, New Hampshire. Fender 75 Years - Hardcover with slip case ∙ 224 pages, 300 color and b&w photos ∙ $50.00 US, $65 CAN - Publishing May 18, 2021 For more, click the info button now.
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Update: Feb 22, 2021: Peavey introduce mini Invective Head .mp4
AGN News

Update: Feb 22, 2021: Peavey introduce mini Invective Head .mp4

News out of MERIDIAN, MS  Peavey Electronics® proves that good things do come in small packages in their second collaboration with Periphery guitarist, Misha Mansoor. The new invective™ MH amplifier packs all of the best tones from the 120 W big brother into a much more portable and proven 20 W MH head format. At the heart of this little monster is a pair of EL84 power tubes shaped by three 12AX7/ECC83 preamp tubes, providing everything from clean pristine tones to the chunky gated distortion.The onboard Tube Status Indication circuit helps the user diagnose a problem with the power tubes and the bias adjustment pot is located on the top of the small, rugged chassis. Additionally, foot switches allow the invective MH to engage or disengage the Tight voicing and any combination of Gate and Boost on the Lead channel, respectively. There’s also an independently foot-switchable buffered effects loop.AND don’t be deceived by the size or format of the invective MH. No matter the venue, this mini amplifier has plenty of oomph for small-to-medium sized gigs and can even work as a backline stage monitor with its attenuator switch directing power at 20 W, 5 W, or 1 W to suit the need.On the clean channel, adaptive low and high EQ help find the sweet spot with ease. The lead channel provides a three-band EQ and the Master Resonance and Master Presence pots help shape the tone. In addition to its new sounds, the invective MH has all of the recording hooks and flexibility of the other Peavey MH amplifiers, including Microphone Simulated Direct Interface Output with XLR and ground lift switch, speaker-simulated USB, speaker defeat switch, power attenuator, headphone out, and more. Dual quarter-inch TRS footswitch jacks allow for easy MIDI control.the invective MH weighs just over 16.5 pounds and it’s approximately 14 inches wide by 7.5 inches tall, with a depth of just over 12 inches.  And the the street price of this little monster...? $699USD To learn more about invective MH, click the info button now. visit www.peavey.com.
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