Michael Lemmo at Norman's Rare Guitars

Tribute to the late Eddie Van Halen.

Duration: 04:02

New

Blood Sweat and Gear - 25 Years of Mojotone

Manufacturer celebrates silver jubilee with major website makeover, retrospective video interview BURGAW, NC, August 12, 2025 – Mojotone, in celebration of its 25th anniversary, has just launched a refreshed website design that comprehensively presents its vast catalogue of vintage reproduction parts, amplifier kits, and custom cabinet, speaker, and pickup offerings. The company has also released a retrospective video interview with co-founders Michael McWhorter and Andy Turner that explores the company’s history from its founding in the early 2000s as a small, print catalogue-driven enterprise to its current status as one of the leading manufacturers of high-quality, hand-crafted goods in the pro audio/MI industry. For more information, please visit: https://mojotone.com/ Vintage supply, modern approach Mojotone initially began as an extension of Turner’s instrument and amplifier repair shop in Winston-Salem, NC, supplying vintage and reproduction parts for guitars and amplifiers. Upon realizing the size and enthusiasm of the market, they quickly adopted a more ‘full-service’ vision that put their experience and expertise to the forefront in an industry that was well on its way to an analog revival. “The boutique amplifier and pedal market was just starting to take off and there was a real need for suppliers and educators who understood vintage-style circuits,” Turner explains. “We decided to put this knowledge at the forefront of everything we did and prioritize educating the market while also providing them with the best possible parts..” In addition to serving vintage enthusiasts, Mojotone quickly made themselves an ally to manufacturers, supplying OEM cabinets, parts and expertise to major brands such as Gibson as well as burgeoning boutique amplifier makers like Budda, Germino, Swart, Victoria, and more. These efforts naturally led to collaborations with artists as well as touring techs for Weezer, Green Day, Neil Young, Phish, Jack White, John Mayer. “It all comes back to that mindset of offering the best equipment we can and trying to solve issues that we felt hadn’t been solved,” McWhorter states. “It’s driven us to develop these new product lines for our own satisfaction, and ultimately attracted interest from some of our most exciting artist partners.” One of the most notable has been Lerxst – a cooperative effort with Rush’s Alex Lifeson that has resulted in a line of amplifiers, guitars, pickups, and effects inspired by the influential guitarist’s tone journey. The high-profile partnership provides insight into the next leg of Mojotone’s plans. “It's a different way for an artist to have ‘signature’ equipment – more holistic with a larger focus on the artist’s involvement and catering directly to their fans, rather than trying to appeal too broadly,” McWhorter explains. “They get 100% control of what happens, and we get to enjoy that collaboration and create something fresh and interesting for the market.” The next generation of Mojo Expanding the company’s product lines and artist relationships has also provided Mojotone with continued opportunities to expand their education and community-engagement efforts. The company now provides regular classes on amp manufacturing and pickup winding, as well as outreach efforts to local educational institutions. All of these efforts serve to seed the next generation of passionate craftspeople in the industry.“We really want to change the perception of manufacturing in this country and show how it can lead to meaningful, exciting careers built on craftsmanship and innovation,” explains Turner. “We have such a passion for all of this, and being able to share that with the youth guarantees that this knowledge will be passed on and continue to develop and grow.” “Over the past 25 years, we’ve helped so many people realize their dreams, start businesses, and create great music – all of this stems from that initial desire to share our experience and knowledge of musical instruments,” concludes McWhorter. “We’ve very proud of what we’ve accomplished, and we can safely say that there is much more to come in the next 25 years!” About MOJOTONE Mojotone was founded in 2000 by partners Michael McWhorter and Andy Turner as a full-service manufacturer and supplier of modern and vintage-reproduction amplifier and guitar parts. In addition to serving as one-stop-shop parts supplier, the brand also manufactures its own lines of USA-made amplifiers, cabinets, pickups, and guitar pedals, as well as signature equipment for artists such as Alex Lifeson, Johnny Winter, Bill Kelliher, Rene Martinez, and many more. For more information about MOJOTONE, please visit: https://mojotone.com/ (https://)

02:5816 hours ago

Guitar Of The Day

1966 Fender Telecaster Guitar of the Day

Vintage guitar for today's new #TeleTuesday episode of #GuitarOfTheDay with ‪@mikelemmo‬ playing a beautiful 1966 Fender Telecaster available here at #NormansRareGuitars! For any questions you may have or price inquiries about this #Fender #Telecaster #ElectricGuitar give us a call at 818-344-8300 ALL GUITARS NOW AVAILABLE FOR PURCHASE ONLINE: https://reverb.com/shop/normans-rare-... https://normansrareguitars.com

09:3016 hours ago

New Releases - Guitars/Bass/Gear

Range 120 Guitar Amplifier Plugin

"Delivering vintage British amp character with modern routing, cabinet flexibility, and studio-grade effects." Modeled after the iconic Orange OR120* amplifier from the early '70s. Nembrini Audio Range 120 captures its raw power, bold clean tones, and thick, saturated overdrive that shaped the sound of classic and hard rock. Key Features F.A.C. (Frequency Attenuator Control): Six-position rotary switch for tone sculpting and midrange voicing Bass (Hz) and Treble (kHz): Interactive Baxandall tone stack for deep, rich lows and clear, vibrant highs HF Drive: Adds sparkle and bite to the tone Gain: Shape preamp distortion and control overall output level Dual Inputs (High/Low): Offers clean headroom or enhanced saturation depending on selected input Cabinets & Impulse Loader: Includes 6 carefully selected cabinet emulations and an impulse response (IR) loader to load and blend your favorite third-party IRs. Mic selection, positioning, and mixing options provide studio-level control. Pre-Amplifier Stomp Effects: Noise Gate, Compressor, Doubler, and 808 Octane overdrive. All effects are draggable and re-orderable for full signal chain customization. Post-Amplifier Effects: Studio-grade Equalizer, Delay–Reverb, and Studio Compressor. Each effect is draggable for flexible routing and detailed tone sculpting. Standalone Version: Includes a standalone version of the plugin, allowing you to play and tweak tones without a DAW. STOMP EFFECTS Noise Gate: Eliminates unwanted noise for a clean signal. Compressor: Balances dynamics for a smoother tone. Doubler: Creates a wide stereo image from a mono signal using dynamic panning, pitch detuning, and time offsets. 808 Octane: Overdrive based on the classic 808 circuit, delivering smooth gain and midrange punch. Includes an optional octave-up switch. CABINETS Cabinet Emulations: Six carefully selected cabinets, each emulating the sound of classic guitar speaker cabinets. Microphone Emulations: Four premium microphones, each with selectable positions to capture the best tonal qualities. Mixer: Volume and pan controls to blend cabinet and microphone sounds for a customized tone. IR LOADER Up to 3 Simultaneous IRs: Load up to three IRs at once, allowing for complex cabinet sound combinations. IR Graph Representation: Visual graph displays the waveform of the loaded IRs, providing an intuitive way to understand their tonal characteristics. POST EFFECTS Equalizer: Fine-tune your tone with high, mid, and low-frequency controls. Delay - Reverb: Combines analog-style delay and lush reverb with tone, size, and mix controls for rich ambient textures. Studio Compressor: Controls dynamics for a polished, consistent sound. Legal Disclaimer: OR120 is a registered trademark of Orange Music Electronic Company Ltd. NA Range 120 was developed by Nembrini Audio SRL based on its modeling techniques. Orange Music Electronic Company Ltd has not endorsed nor sponsored the NA Range 120 in any manner, nor licensed any intellectual property for use in this product.

01:0710 days ago

Meanwhile Back At Norm's

Joe Bonamassa | 1970 Fender Telecaster Body with a 1964 Stratocaster Neck - UNIQUE GUITAR!!!

JoeBonamassa is back in town and his first stop is #NormansRareGuitars! Joe came to catch up with his uncle Norm, they talk about their future gigs and this super unique guitar, and 1970 Fender Telecaster with a 1964 Stratocaster neck.

11:4416 days ago

Joe Mass

Joe Mass - 1982 Strat body with 1960 Jazzmaster neck

Joe Mass - '82 Strat body with 1960 Jazzmaster neck + old Cry Baby wah

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Guitar Of The Day

Fender Custom Shop Artisan Koa Dual P90 Stratocaster

Killer guitar for today's new #Straturday episode of #GuitarOfTheDay with ‪@mikelemmo‬ playing a beautiful Fender Custom Shop Artisan Koa Dual P90 Stratocaster available here at #NormansRareGuitars! For any questions you may have or price inquiries about this #Fender #Stratocaster #ElectricGuitar give us a call at 818-344-8300.

12:5717 days ago

Joe Mass

1957 Gibson Les paul Custom

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Meanwhile Back At Norm's

Joe Bonamassa at Norms....1940 Martin 000-28

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Guitar Of The Day

1971 Gibson Les Paul Custom | Guitar of the Day - RIP Ozzy Osbourne

RIP Ozzy Osbourne, you will be missed by all! In honor of Ozzy, check out this amazing guitar for today's new episode of #GuitarOfTheDay with ‪@mikelemmo‬ playing a 1971 Gibson Les Paul Custom available here at #NormansRareGuitars! For any questions you may have or price inquiries about this #Gibson #LesPaul #ElectricGuitar give us a call at 818-344-8300.

13:5622 days ago

Meanwhile Back At Norm's

The One That Got Away

Norm talks to Mark Agnesi about the first great guitar that got away.....

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Norman's Rare Guitars

Some of the Greatest Moments at Norman's Rare Guitars - Part 2

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Guitar Of The Day

William H. Macy's 2013 Gibson Les Paul Custom Emerald Sparkle Guitar of the Day.mp4

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