NAMM 2020 Interviews: Bill Asher from Asher Guitars

NAMM 2020 Interviews: Bill Asher from Asher Guitars

Asher Guitars & Lap Steels is a Los Angeles boutique guitar company that is dedicated to handcrafting stellar quality instruments and providing superior guitar accessories that can be appreciated by musicians of all types. In 2017 Bill celebrated 35 years working on guitars! Bill Asher, the founder and luthier behind Asher Guitars and Lap Steels, is considered a master guitar craftsman by legendary musicians. With loyal clientele such as Jackson Browne, Ben Harper, Fleetwood Mac, Paul Simon, and the Dixie Chicks, Asher's decades of experience working on thousands of guitars has made him one of the most sought-after luthiers in the country. The inception of Asher Guitars started in 1982 and has steadily manifested into a world-renowned boutique guitar company dedicated to crafting fine instruments and providing superior service with attention to personal connection. Asher Guitars sells direct to the customer, as well as carries select dealers in the United States and abroad. Aside from its offerings of handcrafted instruments, Asher also supplies one import model (the Electro Hawaiian Junior lap steel guitar) as well as various Asher branded pickups, strings, straps and accessories. All of the Asher products maintain the same high level of quality that discerning customers appreciate.

Asher Guitars is a small, family-run company, which enables it to provide a comfortable, person-based buying experience due to its selection of quality products and customer service. Asher, along with his brother Robert, also perform extensive restorations on vintage instruments and regularly maintain guitar collections for a handful of loyal clients.

Duration: 16:43

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Gibson - The Collection Slash Custom Edition

Few artists have had as profound an impact on modern music as the rock icon SLASH. From Guns N’ Roses to Slash’s Snakepit, and Velvet Revolver to his latest collaborations with Myles Kennedy and The Conspirators, SLASH brings his inimitable style and swagger to each project and continues to influence countless guitarists and musicians across generations and genres worldwide. In The Collection: Slash, the guitarist draws new insights into the stories behind the music through exclusive interviews with Mark Agnesi (Director of Brand Experience at Gibson). At over 300 pages in length, The Collection:Slash is lavishly illustrated, a rare and collectible book with numerous photos of the guitarist and his impressive guitar collection, shot by the Gibson team, and legendary rock photographer Ross Halfin, whose relationship with SLASH extends back to an early Guns N’ Roses portrait session from 1986. Written and edited by Gibson editor-in-chief Chris Vinnicombe, The Collection: Slash is a must-have for both SLASH fans, as well as anyone who admires fine and rare guitars. Only the highly collectible Custom edition of The Collection: Slash is hand-signed by SLASH and limited to 500 copies worldwide. The Custom edition measures 297 x 420 mm (11.69 x 16.54”) and comes inside a deluxe clamshell protective box with premium case candy inside the package including an Axe Heaven® Appetite Les Paul miniature guitar, an exclusive SLASH bandana, a guitar pick tin with Dunlop® guitar picks, a cover poster, four guitar art prints, and a certificate of authenticity.
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